CZECH DREAM
Filip Remunda, Vít Klusák / 2004 / 87’ /Czech Republic, UK
A festive opening, catchy jingles and a crowd of eager customers – all for a hypermarket that turned out to be a façade. Czech Dream by Filip Remunda and Vít Klusák documents the boldest consumer hoax in Czech history. Through a large-scale advertising campaign for a supermarket that never existed, the film playfully explores the power of marketing and the psychology of desire, inviting viewers to reflect on how advertising shapes what we believe and expect.
27.09, 18:30, CENTRAL HALL STAGE
World premiere: IDFA, Locarno and Tribeca FF